This service is writing for your website: service pages, project pages and local articles, written from what we filmed and heard during your shoots. The difference from ordinary copywriting is the source. Instead of guessing what a deck builder does, we write from watching your crew build a deck and listening to the questions the homeowner asked.
Who it is for
It is for owners whose website has one of these problems:
- a single "Services" page that lists ten things in one paragraph
- pages that could belong to any company in the Lower Mainland, with no mention of your process, materials or area
- a stack of new photos and video with nowhere useful to put them
- an old blog with posts nobody reads, written by someone who never saw your work
It suits trades, home-service businesses and local professional offices alike. A physiotherapy clinic in City Centre needs specific service pages as much as a roofer on Burke Mountain does.
What is included
- A page plan. We map the services you want more of to the pages you have, and list what is missing, merged or out of date.
- Interview notes. A short recorded conversation with you, plus whatever the crew explained on camera during the shoot.
- Service pages. One page per main service, each opening with a direct answer to what the customer wants to know, then covering process, timing, what affects price, and common questions.
- Project pages. A written account of each filmed job, built around the project video and stills.
- Local articles. Useful pieces answering questions you hear repeatedly, such as how to prepare a room for painters or what to check before a fence goes in along a property line.
- Simple formatting for search. Clear headings, honest page titles and descriptions, and links between related pages.
We never invent reviews, awards, licences or numbers. If a fact about your business cannot be confirmed, it stays out.
Timeline
| Step | Typical timing |
|---|---|
| Page plan and interview | Week 1 |
| First drafts of priority pages | Weeks 2–3 |
| Your review and corrections | Week 3–4 |
| Pages live with photos and video | Week 4–5 |
| Ongoing articles | Usually one or two a month |
How we measure it
- enquiries (calls, texts, emails) that start from each page
- which search phrases bring people to the page, from Google Search Console if you give us access
- time on page and how far people scroll, to find sections that lose readers
- pages your team sends to customers during quoting, which tells us they are useful
For context, our largest content effort is in HVAC: HeatLand built 850+ SEO articles and saw a 300% lead increase in six months. That is a result from our HVAC work, not a forecast for a different trade, but it shows what steady, specific publishing can do. More on our results page.
A quick self-check for your current pages
Open your most important service page and ask four questions. Does the first paragraph say what you do, where, and for whom? Is there at least one real photo of your own work? Does it explain what affects the price? Is there a clear way to call or text at the end? If the answer to two or more is no, that page is the place to start.
Mistakes to avoid
- Writing for search engines instead of people. Repeating "Coquitlam painter" twelve times makes a page worse.
- One page for every neighbourhood. Copying a page and swapping the area name is spam in Google's eyes. One strong page with real local examples beats twenty thin ones.
- Unverified claims. "Fully licensed and insured" needs to be true and current before it appears anywhere.
- No path to contact. Every page should end with a clear way to reach you.
- Text that ignores the pictures. If the photo shows cedar and the text says composite, people notice.
Writing pairs best with a photo library and a project video. We write and market; we are not a contractor and do none of the trade work. Read our guides for examples of the approach, or contact us.
Frequently asked questions
Do you write without filming?
We can, using an interview with you and your existing photos. It works, but pages written from a shoot are more specific because we have watched the work and heard the questions customers ask on site.
Will the content help me in Google search?
Specific, helpful pages give search engines more to work with than thin ones, and our HVAC work shows what consistent publishing can do over time. We do not promise rankings; no honest provider can.
Do I get to approve everything?
Yes. You check every page for accuracy before it goes live, especially prices, timelines and anything technical about your trade.
Can you write in other languages?
We write in Canadian English. If you want translated versions of key pages for customers who speak another language, we can discuss using a fluent translator and having a native speaker on your team check it.