A project video tells the story of one job: what the customer was dealing with, what your crew did, how they looked after the property and what it looks like now. At two to four minutes, it is long enough to be convincing and short enough that a busy homeowner will watch it to the end. It is our most effective format for expensive jobs, because those are the jobs where trust decides the sale.
Who it is for
Project videos pay for themselves fastest when one job is worth a lot. In Coquitlam that means kitchen and bathroom renovators, basement finishers, roofers, deck and fence builders, landscapers doing full yard rebuilds, window and door installers, and builders of laneway or secondary suites.
The pattern is the same in each: the customer is nervous, gets three quotes, and is looking for any reason to trust one company over the others. A clear film of a comparable job, ideally on a similar house in a similar part of the city, gives them that reason.
It is a poor fit for jobs that are over in an hour or look the same every time. For those, short-form video is better value.
What is included
- Choosing the right job. Not every job makes a good film. We look for a clear before, a visible process and a customer willing to be involved, and we skip jobs with access, privacy or safety complications.
- Customer consent, in writing. We explain to the homeowner what will be shown, get a signed release, and agree on what stays off camera. Details are in our consent guide.
- Two or three filming visits. Before, during and after, booked around your schedule so the crew is not waiting for us.
- A short interview. A few minutes with you or your lead hand explaining decisions in plain language: why this product, why this order, what you would warn a homeowner about.
- The edit. A finished film, a 60-second cut, several vertical clips and a set of stills from the same job.
- A matching project page. Written copy for your website so the film sits on a page that explains the job in text as well. See content writing.
Timeline
| Stage | Typical timing |
|---|---|
| Pick the job and get consent | 1–3 weeks before work starts |
| Before visit | Day 1 of the job |
| Middle visit | At the most visual stage |
| Handover visit and interview | Final day |
| First edit for your approval | About two weeks after handover |
| Published on site and YouTube | Once you and the customer approve |
For a renovation that runs six weeks, expect the finished film roughly two months after we first talk.
How we measure it
A project video is a closing tool more than a reach tool, so we measure it that way:
- how many people who visit the project page go on to call, text or email
- how often your team sends the link during quoting, and whether those quotes close at a higher rate
- watch time, to see where viewers drop off and tighten the next edit
- searches that lead to the page, because a well-written project page can rank for specific jobs
Here is a simple check you can do yourself. If you close 3 of every 10 quotes now and the film moves that to 4 of 10, on a $30,000 average job that is an extra $30,000 in sales every ten quotes. These are example figures; your own close rate is the number to watch.
Mistakes to avoid
- Filming the house, not the work. Wide drone-style shots of a finished home look nice and explain nothing. Show the process.
- Hiding problems. If you found water damage behind a wall, show it and show how you dealt with it.
- Forgetting the neighbours. A neighbour's house or car in the background needs framing out as much as the customer's details.
- Drone footage without checking the rules. Transport Canada sets rules for flying drones, and we check them before any aerial shot.
- Publishing before the customer sees it. Always let them review. It costs a day and protects the relationship.
We are a content service, not a builder or contractor. To plan a project film, contact us or check pricing.
Frequently asked questions
How do you get customers to agree to be filmed?
We ask early, explain exactly what will and will not be shown, and give them the chance to see the edit before it is published. Many customers are happy to help once they know their face, address and family will stay out of it unless they say otherwise.
How many visits does a project video need?
Usually two or three: before work starts, at an interesting middle stage, and at handover. For a one-day job, a single long visit can be enough.
Can you film a job that is already finished?
We can film the result and an interview about it, but a real before-and-after needs the before. If you have your own phone photos from the start of the job, we can sometimes work them in.
Where will the video be used?
Mainly on a project page of your website and on YouTube, with shorter cuts for social media and your Google Business Profile. We also suggest using it in quotes, by sending the link to people comparing you with other companies.