Short-form video means clips of 15 to 60 seconds, filmed vertically for phones, that each show one moment from your business. A good one does three things fast: shows something real, explains why it matters, and tells the viewer what to do next. We plan the moments, film them on site, edit and caption them, and you approve every one.
Who it is for
Short clips work best for businesses whose work changes visibly in a few seconds. That covers a lot of Coquitlam: painters, pressure-washing crews, detailers, landscapers, tile setters, cleaners, hair and nail studios, bakeries and small gyms.
They are less useful when the value is invisible, such as an accounting office or an insurance broker, unless the owner is willing to answer questions on camera. In that case the clip is the person, not the process, and it can still work well.
A useful test: if you can describe the satisfying moment in your work in one sentence ("the before-and-after of a mossy roof", "the first pour of a new patio"), you have a clip.
What is included
- A clip plan. Before the shoot we agree on a list of moments, each tied to a question customers ask you. "How long does a deck stain take to dry?" becomes a clip, not a blog post nobody reads.
- Filming on site. We work around your crew rather than stopping it. Most shots are taken in the gaps: setup, a pause between coats, cleanup, the final walkthrough.
- Editing and captions. Every clip is cut tight, captioned and sized for Instagram Reels, Facebook, YouTube Shorts and Google Business Profile updates.
- A posting calendar. Clips are spaced out so your accounts stay active for weeks rather than flooding one afternoon.
- Consent records. Anyone recognisable on camera has agreed in writing first. The basics are in our consent guide.
Timeline
- Week 1: a call to learn your services, customers and the jobs coming up.
- Week 2 or 3: the shoot, booked around a job worth showing.
- Within about ten business days of the shoot: first edits for your approval.
- From then on: clips go out on the agreed schedule, and we plan the next shoot before the supply runs low.
Weather matters here. Outdoor trades in Coquitlam lose a lot of good filming days between November and March, so we often film several exterior jobs in early autumn and late spring and hold some clips back for the wet months.
How we measure it
Views are easy to count and easy to misread. We report them, but we pay more attention to:
- profile visits and website clicks from each clip
- calls and texts from your Google Business Profile in the weeks after posting
- which topics get saved or shared, which tells us what to film next
- whether people who call mention a video, which you can track by asking one question on the phone
If a type of clip gets views but no enquiries, we stop making it, however popular it looks.
Mistakes we help you avoid
- Trending audio with no point. A dance over a finished kitchen gets views from people who will never hire a Coquitlam renovator. Explain the work instead.
- Posting customer homes without asking. A recognisable front door or house number can identify a customer. Frame it out or get written permission.
- Ten clips in one week, then silence. Consistency matters more than volume. Space them out.
- No next step. End each clip with a reason to call or text, not just your logo.
- Filming only perfect jobs. A short clip explaining why you refused to cover rotten subfloor builds more trust than another glossy reveal.
How it fits with the rest
Short clips are strongest when the place they send people looks just as real. Pair them with a photo library for your website, or cut them from the leftovers of a project video. Plan options are on the pricing page, and you can contact us to talk about your first clip list. We are a content service, not a contractor; your team does the work and we show it.
Frequently asked questions
How many clips do I get?
It depends on your plan and how much worth filming happens on a shoot day. As a rough guide, one well-planned visit produces eight to twelve usable clips, which covers about a month and a half at two posts a week.
Do I have to be on camera?
No. Many good clips show only hands, tools and results with captions on screen. Owners who are comfortable talking usually get better results, though, so we coach you through short answers rather than scripts.
Will you post the clips for me?
We can schedule them on the accounts you own, or hand you the files and a calendar. Either way, you approve each clip before it is published.
Do captions matter?
Yes. A lot of people scroll with the sound off, so every clip gets burned-in captions. If many of your customers speak another language at home, we can discuss subtitle versions checked by a fluent speaker.