Guides

Guides for owners who want to film their own work properly

Three long guides you can use with or without us: the consent basics for filming in BC, how to plan a shoot day that does not slow your crew, and how to stretch one day of footage across three months.

Written by Ali Sedighi, MBALast updated:

These guides are written for owners and office managers who want to film and publish their own work properly, whether or not they ever hire us. Each one is practical, specific to Coquitlam and BC where it matters, and honest about what is guidance and what needs a professional opinion.

  • Planning a one-day shoot on a live job without slowing the crew

    A good shoot day is mostly planning. Choose a job with a clear before and after, write a shot list around the questions customers ask, film in the natural pauses, and have consent sorted before anyone arrives.

  • Photo and video consent for BC businesses: the basics before you film

    If a person or their home can be recognised in your marketing photos or video, treat it as personal information: tell them why you are filming, get their consent in writing, and let them say no. BC's private-sector privacy law sets the expectations; this guide explains them in plain language.

  • How to turn one shoot day into three months of content

    One well-planned shoot can supply roughly twelve weeks of posts and pages if you edit in the right order: the long film first, then short clips, stills and written pages, spread out on a simple calendar.

Read the consent guide. This is the one to read first if you film customers, staff or homes. It explains, in plain language, why BC's private-sector privacy law matters for marketing photos and video, when written consent makes sense, how to handle staff, children, strata buildings and public places, and what a simple release should cover.

You will come away knowing what to ask before the camera comes out, what to frame out of every shot, and when to get a lawyer to look at your paperwork. It is not legal advice, and it says so clearly.

Planning a one-day shoot on a live job

Read the shoot-day guide. Most owners worry that filming will slow the crew and annoy the customer. This guide shows how to plan a single day so neither happens: choosing the right job, writing a shot list tied to customer questions, timing shots around the natural pauses in a job, and handling Coquitlam's wet-season light.

It includes a sample shot list for a typical renovation day and a checklist of gear and paperwork. You can use it with a phone and a cheap microphone, or hand it to whoever does your filming.

Turning one shoot into three months of content

Read the repurposing guide. Filming is the expensive part; using the footage well is where most businesses fall short. This guide walks through how one day becomes a project film, a dozen short clips, a photo set and a couple of written pages, and how to spread them across about twelve weeks.

It includes a worked posting calendar and the simple arithmetic for judging whether your content is paying its way.

Who these guides are for

They are written for the person who ends up doing the marketing in a small business: often the owner, sometimes an office manager or a family member who "is good with phones". You do not need editing software or a production background. You do need an afternoon to read and a willingness to plan before you press record.

They are also useful if you already pay someone for content. Use them as a checklist. If your provider is not asking about consent, not building shot lists from customer questions, or posting everything in one burst, you will know what to raise with them.

How to use them in order

Read the consent guide before you film anyone. Read the shoot-day guide the week before your first shoot, and print the checklist. Read the repurposing guide while the footage is still fresh, ideally before you post anything, so the first piece you publish is the one that should go first. Each guide stands alone, but together they cover the full cycle from permission to publishing to measuring.

How these guides connect to our services

Each guide matches a part of what we do. The consent guide underpins every project video we plan. The shoot-day guide is how we approach short-form video and photo libraries. The repurposing guide explains why our content writing is built from footage rather than written separately.

A note on accuracy: where a guide refers to a law, a city office or a federal rule, it links the official source and was checked in October 2026. Rules and city processes change, so confirm anything important with the source before you rely on it.

If you would rather hand the whole job over, see pricing or contact us.

Frequently asked questions

Can I use these guides without hiring you?

Yes. They are written so an owner with a decent phone and a bit of patience can apply them. If you want help later, you will already know how we think.

Is the consent guide legal advice?

No. It summarises the basics and links the official sources. For your own release wording or an unusual situation, talk to a lawyer.

Will you add more guides?

We plan to add guides as owners ask useful questions. If there is a topic you want covered, call, text or email and suggest it.